Bobbi Brown Cosmetics launches campaign „Confident Beauty“

New York (ots/PRNewswire) – Bobbi Brown Cosmetics has brought for its new campaign, „Confident Beauty“ three multi-faceted women as a reinforcement to its original Ethos at the centre – namely, the celebration of individual beauty, and the strengthening of the role of women. The American Actresses Yara Shahidi and Elizabeth Olsen and the Chinese actress NiNi are the new global brand ambassadors and share their „Beauty-truths“ – the fair’s guiding principles of your life -to inspire women everywhere.

Actresses Yara Shahidi, Elizabeth Olsen, and now the brand message to be

„These strong women embody the essential essence of our brand and are available for the modern Bobbi Brown-consumers: confident, of individual beauty, and with its own idea of success,“ says Sandra Main, President of Bobbi Brown Cosmetics. The focus of the campaign is the tradition of rich and much-loved primer products of the brand: Skin Long-Wear Weightless Foundation and Intensive Skin Serum Foundation. In the case of the Skin-Long-Wear Weightless Foundation worldwide 12 new shades will be introduced.

Bobbi Brown Cosmetics has always been with the development of perfect products for all skin tones. Espresso, in 1992, with the Foundation Stick, is in our darkest line of Foundation Shades. The unique color tones of the brand go back to the Intuition and the trained eye of an artist. This had been recognized that you have to pay attention for a perfect Match in the natural tones that make up the unique skin color of each woman. The result is a wide range of skin and undertone real tones, which give the skin a fresh, healthy and radiant expression.

The dark-skinned Iranian actress Yara Shahidi explains how she has discovered Bobbi Brown: „I think the brand and my Generation stand for the same values: the importance of inclusion. In addition to make-up the brand since the beginning, for charitable purposes; so this is not a commercial Trend, but a real philosophy.“

„I’m excited about my partnership with a brand that is in an industry that is so volatile, have always been so resistant, and your identity is required. Since the 90s, many Trends have come, gone and come back. Bobbi Brown Cosmetics has always been a timeless brand,“ says Elizabeth Olsen, actress, producer, and activist for women’s rights.

The award-winning Chinese actress NiNi fell in love with the brand, as it was prepared by her longtime makeup artist on a Red-Carpet appearance. „I was impressed by the quality of the products that make my skin radiant, weightless New York Spirit and the boundless self-confidence.“

In Celebration of the campaign is „Confident Beauty“ Bobbi Brown Cosmetics on the occasion of world women’s day, 8. March is officially the Pretty Powerful Fund. Bobbi Brown Cosmetics donates 400.000 $ to four worthy charities that were selected by our ambassadors. These organizations reaffirm the Mission of the Fund, to provide for women and girls, new perspectives.

The international Premiere of the new partnership is scheduled for March 2019. A preview of the campaign can be found at Bobbi Brown.

Tomi Talabi
646-613-5980
ttalabi@estee.com