„On the scene“report about „The organic Dilemma“

On 7. March at 21.05 PM on ORF 2

Vienna (OTS) – The organic Boom in Austria is continuing unabated. The consumers like to buy more and more organic products, say the Numbers of the AMA. Already at ten percent of all the food you reach for the organic Version. Three out of four organic products sold through supermarket chains. Organic has become a business, a business that ensures that there is always more for critique. For the „On the scene“Reportage „organic Dilemma“ has been viewed Kim Kadlec, such as the organic works. It shows on Thursday, may 7. March 2019, 21.05 Uhr in ORF 2, who benefits from the Bio-Boom, who loses the competition and what role the consumers play in the process.

„We have tried to bring organic to the place where the Austrians make their daily shopping. Organic should be for everyone – that was our Vision,“ says Werner Lampert, the developer of two of the most successful organic own-brand in Austria. This goal, Lampert said.
But there is also a downside of the boom: In the case of many organic farmers, the profits of the trading companies not to come, and complains of the upper Austrian Bio-farmer’s wife Hildegard Kriechbaum. She says: „It is a Bio-lie. All faith, if I product buy the more expensive organic, the farmer enough. But that is not true. The truth is: anyone Who does not produce cheap enough, will be replaced by the retail chains.“ You’ve already have to learn with your family.
Other organic farmers confirm the increasing price and competitive pressure. You say, behind the own brands of the companies they were interchangeable, without it being noticed. „The commercial now has a Power that I fear,“ says the 30-year-old organic farmer Ferdinand Holzner. He had to close his small organic mode now, partly because he was no longer up to the competition from home and abroad.

http://presse.ORF.at