Sweet lupins-products will find more and more followers

Start-up Prolupin presents MADE WITH LUVE for the first time at veggie world Hamburg (PHOTO)

Grimmen (ots) – Under the umbrella brand MADE WITH LUVE the Prolupin GmbH offers a wide variety of plant-based Alternatives to conventional dairy products on the Basis of the Lupine. This year, the Start-up is represented for the first time as an Exhibitor at the Hamburger veggie world, at 16. and 17. March takes place in the exhibition hall Hamburg Schnelsen. Whether it is in terms of Animal welfare, sustainable food, or because of incompatibilities:
Alternatives to animal products are becoming increasingly important in the food industry and for some years the subject of various trade fairs. The Prolupin GmbH, a Spin-off of the Fraunhofer-Institute IVV, has been represented for 2015 with a purely plant-based Alternatives on the Basis of the Lupine in the market. The products meet a growing awareness of the need for sustainable nutrition in many population groups.

In the last year of Prolupin study came to the result that about 60 per cent of all respondents to the use of sweet lupins Alternatives to traditional dairy products such as milk, yogurt, ice cream and cream cheese open-minded. In addition, a quarter of the 2,000 Interviewed* stated, to consume the products occasionally or regularly. Also, the sustainability of the Lupine plays for 31 percent of consumers have an important role: As the cultivation and processing of lupins in Mecklenburg-Vorpommern, ensure short transport routes for a positive environmental balance. Therefore, experts predict that the Plant can make an important contribution to reducing animal proteins in the human diet or to replace even. The Prolupin GmbH in Grimmen is extract, is specialized through a patented process, of the Protein from the Lupine to the so-called Lupin protein isolate (LPI).

„Our guiding principle is: You do not have to necessarily be Vegan to enjoy LUVE products! We want to inspire the consumers with a delicious and versatile range, where pleasure and sustainability are in the foreground.“, the Marketing Director of Prolupin, Roland Brandstätt explains. In addition to the taste claim, classic dairy products are practically not to be outdone, the Start-up also to the habitual use -for example, for cooking, baking or just in the coffee. Because, even those who eat a vegan or as a result of food intolerances, conventional dairy products can not eat, do not want to go without cheese cake, Tiramisu, or milk shakes.

MADE WITH LUVE presented at the 16. and 17. March 2019 for the first time at the veggie world in the exhibition hall Hamburg Schnelsen. Visitors can meet at the booth no. A4, the brand, the products taste and the quality of the products.

*The data used are based on an Online survey conducted by the YouGov Deutschland GmbH, 2.008 persons between the 22.10.2018 and 24.10.2018 took part. The results have been weighted and are representative for the German population from the age of 18.

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