Under Rainer’s ITB Berlin 2019: tourism at the crossroads – transport, climate change, over-tourism and changing customer demands

The SPÖ-tourism speaker sees domestic tourism facing major challenges

Vienna (OTS/SK) – „The ITB 2019 shows not only international Trends in the leisure and tourism industry, but with the focal points of the focus on the most serious changes. The threatened world climate, over tourism-conflicts, new transport systems, digitisation and changing customer demands, the industry is facing major challenges. This is confirmed also here in Berlin,“ said the SPÖ-tourism spokesman Max Rainer, at the edge of the ITB in 2019. Around 10,000 Exhibitors from 181 countries and 170,000 visitors to the event to the world’s leading travel trade show. ****

„A large theme of the ITB relates to the digitization. Digitization means more than just the room reservation via a booking platform,“ emphasises Rainer. The biggest challenge for the domestic leisure and tourism industry of the SPÖ-tourism spokesman, „changes in the society, the nature of travel and the associated digitization of the actors in the leisure and tourism industry is adopted. The people who travel, have already arrived“, Rainer.

„It’s naturalness, regionality, authenticity is sought and not found, what is new. But it happens on other channels – started in the search of the accommodation, the itinerary, the mobility and networking opportunity, as well as the composition of the consumption of different deals to the travel destinations themselves in the accommodation. It will be traveled, and wants to be perceived, what can be taken for the people living in the regions, as a leisure activity“, see Rainer the policy to create the conditions that the leisure and tourism industry, these Trends and the success of tourism is an increase in the number of Overnight stays, in addition to measurable. (Final) ls

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