JTI includes a partnership with Plug and Play to start Vapetech company forge

Sunnyvale, California and Geneva (ots/PRNewswire) – The search for innovators in the Tech and Vaping industry continues

Plug and Play, a global leading technology incubator, has brings concluded with JTI to launch Vapetech, a program, the innovators and data experts for the development of technology to improve the experience and health benefits of Vaping. This global program is of Silicon Valley from companies and on 11. March 2019 with the Launch of the first batch of selected Start-ups begin.

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„At Plug and Play we are always keen to support Innovation in new industries. We believe that Vaping has the potential to reduce the health risks of Smoking. Our goal is to identify the next Generation of products and Services, and by bringing them with JTI and other in contact, we will bring innovations in this industry,“ said Saeed Amidi, founder and CEO of Plug and Play.

A global application and Sourcing process is Plug-and-Play, supported by JTI, every year, about 20 Start-ups that deliver ideas and solutions for an advanced Vaping experience. Start-ups with new equipment or new technology, which is applicable to IoT (Internet of Things), biometrics, data, and Lifestyle, to be included in a three-month program to develop your product and your Services, and have access to investments and business partnerships.

„With the rapid rise of Vaping products has changed the dynamics of innovation in our industry dramatically. In addition to our own research and development Vapetech allow us to develop consumer-relevant characteristics for the next Generation of products and services. It will also expand our network to a new number of companies, the groundbreaking ideas offer to make a future with many options in the Vaping sector,“ said Daniel Torras, Senior Vice President, Reduced-Risk Products of JTI.

JTI is since 2011 in the Vaping business. With the E-cigarette brand Logic and brand for heated tobacco, Ploom, it is currently in 14 countries. The Vaping business is developing rapidly, with strong growth rates in both categories. The growth is spurred by the increasing consumer demand for cigarette alternatives, and the introduction of more satisfactory products.

Plug-and-Play

Plug and Play is a global innovation platform, Our company’s headquarters in Silicon Valley, and we have Accelerator programs, innovation services for companies and in-house Venture Capital division, to achieve technological progress faster than ever before. Since its introduction in 2006, our programs have expanded globally and have a presence in more than 20 locations to give Start-ups the necessary resources, which make them in the Silicon Valley and beyond. With more than 10,000 Start-ups and 280 of the official corporate partners, we have created, in many industries the ultimate Start-up Ecosystem. We offer active investments, with 200 leading Silicon Valley Venture Capital firm, and organise each year, more than 700 Networking Events. Companies in our community have more than 7 billion USD of funds, with a successful Portfolio Exits, such as, among other things, Danger, Dropbox, Lending Club and PayPal. For more information, visit http://www.plugandplaytechcenter.com.

About JTI

JTI is a leading international tobacco company with operations in more than 130 countries. The company is the global owner of Winston, the second largest cigarette brand in the world, as well as Camel and also has the largest share of sales at both brands. More global brands Mevius and LD. With its internationally renowned brand of Logic, JTI is also a big player in the E-cigarette market and since 2011 with Ploom in the market for heated tobacco active. JTI is headquartered in Geneva, Switzerland, employs more than 45,000 employees and has received five years in a row, the award for Global Top Employer. JTI is a member of the Japan Tobacco Group of Companies. For more information, visit http://www.jti.com.

press@pnptc.com
JTI: Eva Hoeffelman
+41-22-703-0319
eva.hoeffelman@jti.com