EQS-Adhoc: beaconsmind AG (ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) raises new equity and undertakes changes in its listing venues

EQS-Ad-hoc: Beaconsmind AG / Key word(s): Capital Increase
beaconsmind AG (ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) raises new
equity and undertakes changes in its listing venues

14-Dec-2021 / 19:00 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation
(EU) No 596/2014, transmitted by EQS – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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Publication of inside information / beaconsmind AG (ISIN: CH0451123589,
EURONEXT: MLBMD, VIENNA: BMD) raises CHF 5.8M to reposition itself for strong
international growth

Zurich, Switzerland – December 14, 2021, 6:30 pm CET – beaconsmind (ISIN:
CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing
(LBM) for retail chains announces an equity raise of CHF 5.8 million from an
international institutional investor to support the implementation of the
company’s global growth strategy in the post COVID era.

Accelerated growth through new client wins, roll-outs and international focus
in 2021
beaconsmind has contracted 5 major new clients year to date 2021. Driven by
the addition of these new clients, beaconsmind expects to expand into 750 new
stores and after roll-out conversion, expects to generate a total of CHF 626
thousand of one-time hardware and installation revenue and an estimated
run-rate annual recurring software revenue (ARR) of CHF 1.25 million.

In 2021, the company has increased installing capacity more than 3x to at
least 100 per week, compared to less than 30 per week at the beginning of the
year. This increase in installing capacity is enabling the company to fulfil
global project orders in a record time.

Within the last three months, the company has increased store roll-outs by at
least 59% and year to date 2021 has installed more than 178 stores. Contracted
major clients include Depot, a leading home furniture specialist with over 500
stores in Germany, Austria and Switzerland, Roberto Cavalli, the haute couture
fashion brand operating retail locations in more than 20 countries and
Maison-B-More, the company’s first UAE fashion retail department store chain.

beaconsmind is executing its international roll-out strategy to anchor clients
in 25 countries and new markets in Asia Pacific (APAC) such as Singapore,
Vietnam, Malaysia, Thailand, Indonesia and the Philippines. This track record
demonstrates beaconsmind’s international expansion blueprint and strong
installation program in new regions such as the Middle East and APAC.

During 2021, beaconsmind has executed several milestones in the company’s
Middle East expansion strategy. Key to the company’s international growth
strategy has been the foundation of beaconsmind MENA Data LLC, the company’s
UAE subsidiary, and a partnership with Seed Group, a company of The Private
Office of Sheikh Saeed Bin Ahmed Al Maktoum. This partnership is a key element
of beaconsmind’s Middle East strategy to roll-out location-based marketing
software and solutions for retail chains in the Middle East region.
Partnership with Seed Group will give beaconsmind direct access to business
contacts and companies of the royal family of Dubai, such as Emirates Airlines
and the Jumeirah Group. This enhanced international client network gives
beaconsmind access to additional large-scale clients in the hospitality and
retail segment across the Middle East, Europe and Asia.

Strong renewed growth and USD +125 billion end market opportunity in
Location-Based Marketing Services
Amid the COVID19 pandemic, the global market for Location-Based Marketing
Services was estimated at USD 38 billion in 2020. Based on current
projections, this market is expected to grow annually at around 20% and to
reach a size of USD 134.5 billion by 2027.

New institutional anchor investor
beaconsmind today announces a raise of CHF 5.8 million of growth capital
through the placement of shares to a strategic and growth focused,
institutional investor. This fresh capital will enable beaconsmind to
accelerate its roll-out plan and implement its long-term strategic targets.
This institutional investor will serve as a long-term anchor investor of
beaconsmind. Max Weiland, CEO & Founder of beaconsmind AG, will remain one of
the largest shareholders in the company with approx. 18.6% in share ownership.

Use of proceeds of new capital increase
With this growth capital, the company is able to push its sales capabilities
and expansion plans to new markets such as Asia and Americas as well as
support the faster roll-out of existing clients store infrastructures. The
company intends to strengthen its growth strategy with the opening of new
sales offices internationally and by focusing on international joint ventures
and business collaborations. The company also plans to increase further its
number of employees in sales, product development and client success
management. The financing is also intended to accelerate expansion in the
Middle East by enabling broadening of the local team, strengthening of the
partnership with The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum and
establishment of further strategic partnerships to drive acquisition of new
high-profile clients from retail and other segments. All of these elements are
expected to increase significantly beaconsmind’s sales growth.

Streamlining of capital markets positioning with listing in Frankfurt Stock
Exchange
As part of the growth financing, the company intends to list its shares on the
Frankfurt Stock Exchange in the Scale segment and to revoke the current
listing on the Vienna MTF of Vienna Stock Exchange (direct market plus.) This
step will lead to a simplified listing structure and broaden the scope of
potential investors in the company’s securities in a new home market.

With the reorganised listing in the Scale segment of the Frankfurt Stock
Exchange, two leading German banks, Hauck & Aufhäuser and Baader Bank, will
provide ongoing research coverage. In addition, Edison Group, an award-winning
investment research and investor relations consulting firm, will prepare an
independent research coverage report in connection with the company’s initial
public offering in Frankfurt.

An updated version of the company presentation has been uploaded to the
company’s website www.beaconsmind.com.

About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of
location-based marketing (LBM) software for retail chains. beaconsmind helps
retailers run successful location-based marketing campaigns. By fitting stores
with bluetooth beacons that precisely locate and identify customers, and by
integrating its Software Suite, beaconsmind opens a brand-new channel for
retailers to interact with their customers, fundamentally transforming the
shopping experience. Thanks to its solution, retailers can converge digital
and physical shopping and address the convenience gaps of each.

For more information, please visit [1]www.beaconsmind.com

Please download the company presentation via this link: [2]beaconsmind Public
Company Presentation

Contacts:

Beaconsmind Media Relations Investor Relations /
Max Weiland, Founder & CEO Nicolas Merigeau Strategic Communication
[3]maxweiland@beaconsmind.com NewCap Louis-Victor Delouvrier
Tel.: +41 44 380 73-73 [4]nmerigeau@newcap.fr NewCap
[5]lvdelouvrier@newcap.fr

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14-Dec-2021 CET/CEST News transmitted by EQS Group AG. www.eqs.com

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Language: English
Company: Beaconsmind AG
Seestrasse 3
8712 Stäfa
Switzerland
Internet: www.beaconsmind.com
ISIN: CH0451123589
Listed: Vienna Stock Exchange (Third Market (MTF))
EQS News ID: 1257855

 
End of Announcement EQS News Service

1257855  14-Dec-2021 CET/CEST

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References

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3. maxweiland@beaconsmind.com
4. nmerigeau@newcap.fr
5. lvdelouvrier@newcap.fr

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