EQS-Adhoc: beaconsmind AG (ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) announces the signing of NOVE25, the Italian jewellery group with European-wide distribution

EQS-Ad-hoc: Beaconsmind AG / Key word(s): Contract
beaconsmind AG (ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) announces
the signing of NOVE25, the Italian jewellery group with European-wide
distribution

11-Jan-2022 / 08:00 CET/CEST
Disclosure of an inside information acc. to Article 17 MAR of the Regulation
(EU) No 596/2014, transmitted by EQS – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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beaconsmind AG (ISIN: CH0451123589, EURONEXT: MLBMD, VIENNA: BMD) announces
the signing of NOVE25, the Italian jewellery group with European-wide
distribution

Zurich, Switzerland – January 11, 2022, 07:30 am CET – beaconsmind (ISIN:
CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing
(LBM) for retail chains announced it will implement its location-based
marketing solution for NOVE25, the Italian jewellery group. NOVE25, founded in
Milan in 2005, was one of the first brands to offer customised jewellery, and
went on to open over 20 own brand stores across Europe.

On a mission to revolutionise the jewellery world, every single NOVE25 store
reflects the brand’s philosophy of Italian craftsmanship and customisation,
with the collections bringing together the creative energies of tattooists,
street artists, musicians, and of course its customers. The brand’s highly
personal approach will be accentuated by beaconsmind’s Suite, which will
enable marketing teams to better capture customer profiles and anticipate
effectively the ever-moving consumer tastes and means of expression.

At the intersection of jewellery, design, accessories, and fashion, NOVE25’s
stores attract a high volume of daily customers, in sharp contrast to high
luxury jewelers with few shoppers and high price tags. With a high daily flow
across its stores, the company must harness the power of data to augment its
profiling capabilities, and in turn boost loyalty, basket sizes and sales. The
beaconsmind solution will be at the core of new interaction campaigns, using
custom messaging that bring an essential digital angle and resonates highly
with the younger generations of shoppers. Capturing customer ideas and
feedback is also possible in the beaconsmind’s Suite, which will enable NOVE25
to design products that inspire and embellish the personalities of its growing
customer base.

Mr Roberto Dibenedetto, CEO and founder of NOVE25, said „Customisation is
central to our brand’s philosophy, and digital capabilities are today a
must-have for our customers. Beaconsmind’s solution seamlessly brings those
two aspects together. Furthermore, our stores are unique and really stand out
from the crowd, and today with a high performing online channel, the next
natural step was to boost our stores‘ digital capabilities. Thanks to
beaconsmind, we will be able to interact with our shoppers through a channel
they love and merge seamlessly the best of online and offline shopping.“

For beaconsmind, this partnership represents a fantastic opportunity to
demonstrate the power of its solutions and aim to outperform results obtained
so far with Anchor brands: over 50% increase in off-to-online sales conversion
rates, over 40% higher frequency and purchase motivation, and over 15% boost
in sales.

Max Weiland, CEO of beaconsmind AG, said „We are delighted to partner with
NOVE25 on their mission to transform jewellery. NOVE25 became a success by
enabling its customers to express themselves. Our teams are now returning the
favour and helping NOVE25 do just that: truly express its brand identity
through our digital channels“.

— ENDS —

About NOVE25
Nove25 was founded in Milan in 2005, by Roberto & Davide, two brothers with a
passion for designing jewellery with an urban spirit, working with sterling
silver and putting their skills to the test. Their history is built on passion
and intuition, driven by the need to create something new and showcase their
creativity through sterling silver and semi-precious stones. Nove25 is the
answer to a tired, boring, and closed-minded market. With over 15 years of
experience, Nove25 continues to forge a unique path and help people from every
social tribe express themselves. Over the years, word has spread, and now
footballers, musicians and bloggers have all become advocates and ambassadors
of the brand. Those who come to Nove25 have no limits or definitions, because
creativity can fulfil the dreams of everyone. Fedez, Max Pezzali, Club Dogo,
Marco Mengoni, Rocco Hunt and other stars from the world of music, sport,
radio and TV, all wear styles by Nove25. These pieces contribute to the many
that are created in the workshop in Milan, realizing a truly big dream, open
to all and continually expanding and evolving.

For more information, please visit [1]www.nove25.net

About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of
location-based marketing (LBM) software for retail chains. beaconsmind helps
retailers run successful location-based marketing campaigns. By fitting stores
with Bluetooth beacons that precisely locate and identify customers, and by
integrating its Software Suite, beaconsmind opens a brand-new channel for
retailers to interact with their
customers, fundamentally transforming the shopping experience. Thanks to its
solution, retailers can converge digital and physical shopping and address the
convenience gaps of each.

For more information, please visit [2]www.beaconsmind.com

 

Beaconsmind Media Relations Investor Relations /
Max Weiland, Founder & CEO Nicolas Merigeau Strategic Communication
Louis-Victor Delouvrier
[3]maxweiland@beaconsmind.com NewCap
Tel.: +41 44 380 73-73 [4]nmerigeau@newcap.fr NewCap
[5]lvdelouvrier@newcap.fr

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11-Jan-2022 CET/CEST News transmitted by EQS Group AG. www.eqs.com

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Language: English
Company: Beaconsmind AG
Seestrasse 3
8712 Stäfa
Switzerland
Internet: www.beaconsmind.com
ISIN: CH0451123589
Listed: Vienna Stock Exchange (Third Market (MTF))
EQS News ID: 1267003

 
End of Announcement EQS News Service

1267003  11-Jan-2022 CET/CEST

References

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3. maxweiland@beaconsmind.com
4. nmerigeau@newcap.fr
5. lvdelouvrier@newcap.fr

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