EQS-News: beaconsmind AG wins leading Czech fashion group as a new customer
EQS-News: Beaconsmind AG / Key word(s): Miscellaneous
beaconsmind AG wins leading Czech fashion group as a new customer (news
with additional features)
24.02.2022 / 18:00
The issuer is solely responsible for the content of this announcement.
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beaconsmind AG wins leading Czech fashion group as a new customer
– Prodes Praha s.r.o. will use beaconsmind solution in more than 50 stores
– Roll-out in the Czech Republic and Slovakia
Zurich, Switzerland – 24 February 2022 – beaconsmind AG (ISIN:
CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the field of
Location-Based Marketing (LBM) & Analytics, has won Prodes Praha s.r.o. as
a new customer. The Czech fashion group will deploy the location-based
marketing solution by beaconsmind in its more than 50 stores in the Czech
Republic and Slovakia. In its stores, Prodes sells, amongst others, the
fashion brands Calvin Klein, Guess and Marciano as well as Pinko, Patrizia
Pepe, Philipp Plein and Elisabetta Franchi. Furthermore, Prodes operates
multi-brand stores under the label FADE and an own online shop, in which
all brands and products of the group are offered.
beaconsmind supports Prodes at the differentiation and digitisation of the
shopping experience across the entire network of brands and shopping
channels. With the help of the beaconsmind suite, Prodes can increase
cross-selling and further enhance customer loyalty. beaconsmind will
develop a customised mobile application for Prodes, which will become an
additional important communication channel for the group to reach
customers and pursue its personalised marketing strategy.
The beaconsmind solution will be at the heart of new interaction and
marketing campaigns. The data collection capabilities of the beaconsmind
technology, as well as the communication capabilities by app, will allow
Prodes to expand its profiling capabilities, collect customer feedback and
use tailored shopper messaging to increase customer loyalty and sales
revenues across all the channels of the group. The beaconsmind suite
software enables Prodes to anticipate customer needs and ever-changing
fashion trends and respond with an appropriate offering.
Max Weiland, CEO of beaconsmind AG, comments: „We are delighted to
cooperate with Prodes and help them improve their digital capabilities to
deliver a higher added value to their customers. For beaconsmind, this
signing marks the beginning of a partnership with one of the most
innovative Czech retail groups and is further proof of the effectiveness
of our solution. We will not only transform the shopping experience for
the customers of Prodes, but also offer a high return on investment for
the group, with fully measurable campaigns which will increase their
customer base and make the Prague fashion scene even more vibrant.“
Mr Ales Havlak, CEO of Prodes said: „Prodes is a unique fashion group with
a deep network of stores and brands that on the surface can seem distinct.
Thanks to beaconsmind, we can seamlessly provide digital bridges for our
customers to cross. As we grow our brand network and international
presence, we will be able to expand our customers‘ fashion horizons,
provide a truly exciting way to shop and reward their loyalty across all
our channels. This breakthrough in reach and engagement capability will
allow our physical and digital stores to make our clients‘ shopping day
even more stimulating and personal.“
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the field of
location-based marketing (LBM) software for retail chains. By fitting
stores with Bluetooth beacons that precisely locate and identify
customers, and by integrating its Software Suite, beaconsmind opens a
brand-new channel for retailers to interact with their customers. Thanks
to its solution, retailers can converge digital and physical shopping and
address the convenience gaps of each. The shares of the company (ISIN:
CH0451123589 – Ticker: MLBMD) are listed in the Direct Market Plus segment
of the Vienna Stock Exchange and on Euronext in Paris.
For more information, please visit [1]www.beaconsmind.com
About Prodes Praha s.r.o.
The PRODES group focuses on the sale of premium women’s and men’s
clothing. First, the company began distributing timeless goods GUESS,
MARCIANO and CALVIN KLEIN to the Czech Republic, later the import expanded
to include luxury brands PINKO, PATRIZIA PEPE, PHILIPP PLEIN, ELISABETTA
FRANCHI. The PRODES Group now operates more than 50 retail boutiques in
the Czech Republic and Slovakia. Last but not least, in 2016 the company
introduced a new concept of FADE multi-brand shops and launched the
FADE.cz e-shop of the same name.
For more information, please visit [2]https://www.fade.cz/zeny
Contact Company Contact for Business and Finance Press
beaconsmind AG, Stäfa (Switzerland) edicto GmbH, Frankfurt (Germany)
Max Weiland, Founder & CEO Axel Mühlhaus/Ralf Droz
[3]maxweiland@beaconsmind.com [4]beaconsmind@edicto.de
Tel.: +41 44 380 73-73 Tel.: +49 69 905 505-54
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Additional features:
File: [5]beaconsmind AG wins leading Czech fashion group as a new customer
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24.02.2022 This Corporate News was distributed by EQS Group AG.
www.eqs.com
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Language: English
Company: Beaconsmind AG
Seestrasse 3
8712 Stäfa
Switzerland
Internet: www.beaconsmind.com
ISIN: CH0451123589
Listed: Vienna Stock Exchange (Third Market (MTF))
EQS News ID: 1288053
End of News EQS News Service
1288053 24.02.2022
References
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3. maxweiland@beaconsmind.com
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