Austria at ITB: The Radland Austria introduces itself

On the ITB 2019, in Berlin, Austria presents itself primarily as an attractive holiday country. The focus of the trade fair: the Cycling campaign, „You Like it? Bike it!“

Vienna (OTS) – At the international tourism trade fair ITB in Berlin from 6. to 10. March presents itself in Austria as of today, Wednesday, once more as an attractive holiday destination and shines with excellent Pay. The new high of 150 million overnight stays in the calendar year 2018 highlights: The tourism in Austria is a success story. „As Austria is in the growing international competition claims, and rushes from one success to the next, is a performance of all those Involved in the domestic tourism, of the companies on the destinations and rural tourism organisations to Österreich Werbung,“ said tourism Minister Elisabeth Köstinger to the use of the industry on the joint press conference with Petra Nocker-Schwarzenbacher, Chairwoman of the Federal tourism and leisure industries division of the Austrian Federal economic chamber (WKÖ) and the Austrian national tourist office CEO Petra national tourist office. „But it’s not going to be a year of new records in arrivals and overnight stays. The goal is a sustainable tourism for all – both guests as well as host and habitat. This Vision will also continue in the tourism master plan to reflect that we serialize just the final“, Köstinger.

Austria scores with mountains, lakes and good air

What guests appreciate at the holiday country Austria, the Austrian national tourist office in the framework of the guest survey T-MONA currently. The five most frequently mentioned reasons for a summer holiday in Austria: mountains, landscape/nature, the offer of Hiking trails, lakes, and rivers, as well as the good air. „The protection of the environment and a sustainable tourism point are too in our own best interest,“ the Minister said. „We have the Assets we appreciate in our guests points value and protect.“

Were interviewed about 18,500 guests between may and October 2018, and for the first time exclusively in electronic form. From the survey shows: The guests are with various aspects of holidays in Austria, highly satisfied and rate their holidays in Austria with a total score of 1.5 (on a six-point scale).

2019 Austria advertising starts, together with seven regional tourism organisations, a multi-year campaign on the topic of wheel. The goal: to Austria as a wheel(leave)the country to make even more well-known.

Austria has an excellent Cycling infrastructure

„Cycling holidays in Austria is particularly attractive. And Vice versa also applies: holiday cyclists for Austria are particularly attractive,“ said the Austrian Federal economic chamber-tourism-saves Chairwoman Petra Nocker-Schwarzenbacher. Austria has a excellent infrastructure of cycle paths, Radparks, designated mountain bike and rental locations. „Here, regions, and businesses have to invest in a sustainable and future-oriented,“ emphasizes Nocker-Schwarzenbacher. That an active holiday is booming, you can see, increasingly, at the enterprise level: „Our guests are increasingly seeking movement Cycling offers an optimum combination of physical activity and a mobile Sightseeing and is already on place 3 of the most popular sports activities of our summer vacationers, Hiking and Swimming. It is particularly pleasing that three-quarters of the holiday cyclists are regular guests and average length of stay of 7.5 nights, even before the traditional summer holidays with 7 nights.“

ITB 2019: Kick-off for Cycling campaign „You like it? Bike it!”

The Top 3 foreign-origin markets for Cycling holidays in Austria, Germany, the Netherlands and the Czech Republic. These three markets to 2019-focused, therefore, the Radkampagne „You like it? Bike it!“ a large-scale cooperation between the Austrian national tourist office and the Federal provinces of Burgenland, lower Austria, upper Austria, Salzburg, Styria, Carinthia and Tyrol. In joint Marketing with a budget volume of EUR 2 million for 2019, is the largest of topics, such as cooperation between States and ÖW. „Cooperation in tourism in the face of increasing international competition more and more a success factor. Just for a comparatively small country like Austria, where tourism is a very small piece organized. By bundling our forces, we are able to position Austria international sustainable and efficient as an attractive Raddestination“, Austrian national tourist office CEO Petra national tourist office.

„Austria is a country of the experience of density for all the senses. Nature, culture, pleasure, sports and Action – Austria offers the perfect holiday experience. Austria Radangebot is the ideal way to experience the widest possible variety of adjacent natural scenery, cultural Highlights and culinary delights,“ says Petra national tourist office, the advantages of a bike holiday in Austria. This is also reflected in the campaign.

The campaign is created on a three-year term and focused in the first year on a mountain bike and „Genussrad“. Czech guests are adventure Raffin, looking for an active holiday experience and a playful Test of your own potential. Mountain Biking is therefore tailor-made for this origin market. The Dutch like to travel in other family Association. You can be Immersed in the local culture is important. Are you looking for in Austria-holiday relaxation, and shared time with the family. Therefore, the Radkampagne in the Netherlands, focused on the theme of „Genussrad“ – for example, relaxed Cycling along the Danube, with culinary stops in between. In Germany, Austria’s most important origin market, be advertised both campaign themes.

The Cycling campaign will be played in a predominantly digital. „Through digital channels, we will reach the target audience most efficiently and avoid wastage,“ said national tourist office. The playout is done via the Austrian national tourist office’s in-house ad server of the Austrian national tourist office since 1. January is in full operational use: „we Thus come nearer to a destination, the tourism-digital strategy well, namely, a data Alliance in tourism marketing“, national tourist office finally.

The Radland Austria at ITB 2019

On the 1,200 m2 large Austrian presentation in hall 17 wheel plays the Central role. A 150 m2 large interaction area in the middle of the Stand makes the theme of Cycling holidays in Austria to experience. So you can swing the visitors in the saddle of stationary bikes, and the bet ride. Or just on wheels in front of large Austria-Subjects to photograph. Wednesday to Friday, the Austrian advertising reported with regular Live Entrances of the ITB. Schedules and video archive:
[www.austriatourism.com/itb] (http://www.austriatourism.com/itb)

Claudia Riebler
communication / spokesperson
T: 01 588 66 – 299
E-Mail: claudia.riebler@austria.info
https://www.Austria tourism.com/press/