Hansefit up with a new Design and Look & Feel

Bremen (ots) – New Design for Hansefit – the leading provider of corporate fitness in Germany comes now with a new Corporate Design. This also includes a new Tagline: „Your Company the Fitness Network.“

„On the move, activity, grab, and Go! For Hansefit, and the new Corporate Design. We want a strong mark for a successful Work-Life Balance and a healthy, motivated employees in the company, joining Hansefit“ Jennifer Rauch, Marketing Hansefit.

Hansefit is with his company fitness-network, the market leader in Germany. About the Hansefit is a program for employees unlimited for all partners of the network can train. „The fitness market is changing rapidly. Hansefit is a key driver of this change. We have invested significantly in recent months in the further development and digitisation of our business to strengthen our leading market position in Germany. The new Corporate Design visualizes and communicates this development“, says Jens Pracht, CEO of Hansefit.

The new brand identity draws on the traditional, characteristic of the company name „Hansefit“ and integrated it into the new Logo. Specifically, Hansefit presents itself in the future, in blue-and-white word/figurative mark with distinctive lettering and Logo. The stand-alone brand image symbolizes a barbell and a Plus in the Form of the letter „H“. The eye-catching pictorial language combines the working world and the training world, and continues to as the success factor „Team“ for companies in the focus.

Hansefit continues to develop dynamically building on its market leadership position in the rapidly evolving commercial fitness Segment. In the last few months, the Management Team was extended by Jens splendor, in addition, new regions were opened up. With now well over 1600 partners Hansefit continues to head the way for a high-quality, regionally diversified sports offering for corporate customers.

Hansefit since July of 2018 to the Portfolio of a Private Equity investment firm Waterland. Together, the Co-shareholder Jens want glory and Waterland the market potential of the Hansefit to pursue accelerated Expansion and the range will continue to digitize.

About The Hansefit

Hansefit is with his company fitness-network, the market leader in Germany. The company serves as an integrative platform for corporate fitness, and allows the employees of corporate customers access to numerous partners, such as fitness studios, swimming pools, Spa services and physical therapies.

Hansefit GmbH & co. KG
Jennifer smoke Marketing
Easter dyke 6
28203 Bremen
Phone 0421/365 146-0
jr@hansefit.de
www.hansefit.de