Beer consumption of women: willing to try new things and responsible

Not only on international women’s day, beer is female than I thought. Therefore, Zipfer starts the search for the Urtypin.

Linz (OTS) – the „soul of beer“, hops, is female. As for the beer production, only the female hop plant, called hop Cones or flowers, used. Originally, beer was brewed at home, of the women. Even the first scientific treatise on the effect of hops in beer comes from a woman, the Abbess Hildegard of Bingen.

Beer know in woman’s hand

„Austria sommelier of the world in terms of Beer top, with more than 1,400 beer sommeliers, approximately 400 certified beer sommeliers and nearly 1,000 beer-young sommeliers. Particularly pleasing is the high proportion of women with a total of 41%, and the beer-young sommeliers are as much as 80% of women. Beer is no longer a male domain anymore,“ brewery Association-Chairman Siegfried Menz. Also in terms of tasting the joy of the women to the men. Among women up to 50 years every Second (53%) liked to try new varieties, as is clear from the current study by the Austrian brewery Association.

Zipfer is looking for the Urtypin

The very typical Female of beer want Zipfer high life and calls for the search of the real Urtypin. Exceptional, full of character and sympathetic women can from now on to 31. March be online nominated [http://www.zipfer.at/urtypin] (http://www.zipfer.at/urtypin). In addition to the title of the Urtypin also attractive prizes to the winner and the submitter would be prepared to wait.

Responsible Pioneers

In terms of regular beer consumption, the men have to the nose with 73%, significantly above the women, with 43% percent, but nearly a third of women (31%) is the Gusto on the typical beer taste as a motif for the enjoyment of the beer.

As responsible consumers, women are a clear frontrunner. More than half of the Austrian women (56%) to drink (a lot) like beer, mixed drinks, and almost a quarter (23%) of alcohol-free beer. The main reason for 53% of the women in the Gusto for a beer, although you want to not drink alcohol.

This is evident from the current beer culture report of the Brau Union Österreich, which appeared for the tenth Time. For Austria, a representative study will be determined annually by the Linzer market Institut commissioned by the Brau Union Österreich, in order to go to current developments and Trends in the Austrian beer culture.
In General, a Trend to responsible consumption is recognizable. Therefore, the alcohol-free and alcohol-reduced Beers are in the category of the largest growth opportunities. This Trend has recognized the Brau Union Austria and is one of your own alcohol-free Zone to a specialist for alcohol-free Beers and beer-based mixed drinks by innovations such as Gösser gold, Edelweiss, alcohol-free, Heineken 0.0, Zipfer HOPS 0.0, Gösser nature Radler 0.0 and Gösser Lemonade. Thanks to complex, but completely natural brewing process, which in some cases combine different brewing methods, beer can be produced even with 0,0% alcohol.

About Brau Union Österreich

About 5.0 million hectoliters of beer from the Brau Union Österreich, in a year – with thirteen leading beer brands and over 100 varieties of beer, and current innovations. The company stands for International Premium Brands such as Heineken, Desperados, and Cider brands Strongbow and Stibitzer, Austria, widespread Top brands such as Gösser, Schwechater, the wheat beer brand Edelweiss, the alcohol-free Schlossgold and the Beers are the specialty manufacturer kaltenhausen, as well as brands with a strong regional significance, such as Zipfer, Puntigamer, Wieselburger, Kaiser, Schladming and Reininghaus. 2,400 employees all over Austria ensure that about 49,000 customers and millions of beer lovers are supplied all over the country with beer. The Brau Union Austria is committed to the best raw materials, highest quality and sustainable production – both in the environmental as well as in the social sector, is self-evident. The Brau Union Österreich has been awarded the „GREEN BRAND“. Since 2003, the Brau Union Austria is part of the international Heineken family.

Mag. Dr. Gabriela Maria Straka, EMBA
Management communication/PR & CSR
Diploma-Biersommelière
Tel.: 0732 6979 2670
E-Mail:g.straka@brauunion.com
www.brauunion.at

Ruth Dunzendorfer, MA
Communication/PR
Tel.: 0732 6979 2693
E-Mail:r.dunzendorfer@brauunion.com
www.brauunion.at