Levelling the Playing Field: Heineken Commits to Tackling Gender Bias Within Football
Amsterdam (ots/PRNewswire) - Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men's and women's game about tackling gender bias affecting both players and fans of the sport.
With two-thirds of women in football having experienced gender discrimination*, Heineken® is on a mission to evolve its sponsorships in the sport to address the uneven playing field when it comes to gender by highlighting some of the ways that women are unfairly treated.!-->…